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Jul 22, 2018  
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Will Germany's Canyon Bicycles disrupt the American bike industry? - Business Insider

Canyon coming to US Aeroad CF SLX ( Arnold has said he was for a long time the largest Trek dealer in Germany.) But Arnold dreamed of having his own bike brand, so he started off with a small mail-order catalog before eventually moving onto the web and becoming one of the first online cycling brands. At the time, positioning the business as an internet-based bicycle company was something of a bet, but, according to Aldorf, Arnold believed that selling online direct to consumers was the future. In 1985, Roman Arnold, left, registered his thriving side business selling bikes from a trailer and garage part time, and Radsport Arnold GmbH (later Canyon) was founded. In developing his own bikes, Arnold said he looked at the best people in the industry and asked them to work for him. In 1985, he eventually put a team together, and "that is when the Canyon you know today was kind of born," Aldorf said. The business grew, first in Germanic markets but then in France, Italy, and Spain and eventually in the UK and beyond. Canyon now sells bikes directly to consumers in more than 100 countries, and it has sold more bikes outside Germany than in its home country in every year since 2008, Aldorf told Business Insider. Today, Canyon is one of Europe's largest bike makers, with a global staff of 850 and north of $180 million in annual revenue, according to Cross Border magazine, with revenue growing 30% year-over-year for the past seven years. "We always knew the path was outside of Germany because that's where the biggest growth would come from," Aldorf said. "In European markets, it was an easier transition, closer to home, and in terms of legal, tax, and regulations. But for the past seven years, there's been a huge number of people overseas asking, 'When are you opening in the US?' "So for a long time there was a huge demand there already.

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